OK so everyone makes a resolution, that’s not new. I rarely make resolutions in my personal life. Well let me clarify, I don’t make resolutions or personal goals at the beginning of each New Year. I do make tons of little promises to myself throughout the year, you know the typical, eat healthy, workout a little everyday, don’t buy so many shoes, only drink after noon…you get it. So I will not make resolutions but rather state items that I see happening in this coming year. Here are some topics that are on the top of the priority list for Apothecary Off Main in 2016.
Website – now that AoM ecomm is live, we plan to boost the shit out it! We want to shove AoM in the face of everyone that owns a computer, phone, and tablet any device that allows him or her to shop, shop, and shop. Actually, that would be great if everyone shopped with us but we really want to go beyond just shopping. We want to offer that same online experience to everyone that clicks on our site as they get when they enter AoM retail boutiques. It really is all about the customer. We are old-school retailers. Back in the day when "the customer was KING (err or QUEEN)". If you have been into one of the retail locations, you know what I mean. So my vision for 2016 and the web is to continue to update content, get the site out to as many user in the USA as possible, and offer more, like shop on line, pick up in store, Corporate Gifts, hand crafted one of a kind items, personal touch gift wrapping…the possibilities are endless.
Brick & Mortar Growth - how sweet would it be to double our stores in 2016? Well when you have two locations it may be that simple. Two locations that we are actively pursuing are Eugene, OR and Detroit, MI. Now you may think I am crazy to give this information away so freely but, #1 I really don't think I have a ton of blog readers. I know I have one, thanks Vista Gal for the comment on a previous blog ;-) And #2 I will never be able to stop people from copying our model. I just have confidence that we will ALWAYS do it better than anyone else can! So those are the two locations we are eyeing currently. If you have any other hot spots you think we should pursue AND if you think you would be a perfect fit for AoM and would love to run a shop of your own, reach out to us. We need all the eyes, ears, and feelers out there as possible.
Products – one, of the many ;-) things that make AoM so unique is the unique product mix we offer. We will always strive to have the best, creative, unique, handcrafted made in the USA product selection. We have a few trade shows planned for the New Year to see what new items are available. With that said, that is such a small percentage of what is available. If you have something unique that you think will fit into AoM’s model of natural, handcrafted made in the US items, give us a holler. We would love to hear from you. One note before you contact us, for me it is all about the presentation. Meaning I am big on the way the product is packaged and how it works in with our store décor. I am not saying you have to match our color theme, which we don't have, just make sure the product looks appealing for customers to want to pick up, touch, smell (weird but true), and ultimately buy.
So 2016 is shaping up to be a BIG year for AoM. We are excited to share these plans with you and will give updates on each of these hefty plans as they happen. Cheers to 2016, cheers to you and cheers to the future!
Welcome to Apothecary Off Main's blog! Here I regularly post news, photos, and more about the store. Please feel free to scroll through all the different posts!